The Magic of a Well-Told Story

BRAD HOLST
Principal and Executive Director, Communication Strategy & Innovation, Mandel Communications, Inc.

In this leadership insight, Brad Holst, discusses the power of a well-crafted story in connecting uniquely and credibly at a human level with senior decision makers, influencing thinking, and gaining acceptance of new ideas.

Biography
At Mandel Communications, a recognized thought leader in business communications, Brad leads the company’s client-centered research and solution development efforts. These innovations make it possible for clients to create and deliver mission-critical communications that can “break through” the many barriers of competing ideas inside and outside of their organizations.

Brad and his team work globally with Mandel’s Fortune 1000 corporate clients in a wide variety of industries. He is the lead architect of many of the proprietary models and methods found in Mandel's suite of communication content-creation and message-planning tools, including the Mandel Blueprint™ and the Mandel Storyboard™.

Brad brings to Mandel clients a high level of business acumen and creativity that evolve from his prior leadership roles with brand-name organizations, including: The Walt Disney Company, The Clorox Company, and Armor All Products. He earned his B.A. degree in Business Administration from California State University, Fullerton (USA). Contact Brad at www.mandel.com